Case Study: S'well achieves 48% Instagram follower growth with Later

How Later helps S’well balance content pillars, manage UGC, and stay organized on social media

S'well, a fast-growing woman-owned company that creates stylish and eco-friendly bottles, needed to better organize its robust social media content strategy across multiple brand pillars and efficiently manage a high volume of user-generated content (UGC). To address this challenge, they turned to the social media management platform Later.

By implementing Later, S'well leveraged its Visual Instagram Planner to perfect its feed's aesthetic and schedule posts in advance, saving over two hours each week. The platform's Search by Hashtag feature enabled the team to easily discover and share UGC from over 67,000 posts. This solution helped S'well achieve a 48% increase in Instagram follower growth in a single year, allowing them to scale their efforts and connect more effectively with their audience.

S'well