Case Study: Goldilocks Goods grows its social presence and streamlines omnichannel marketing with Later

How Later helps Goldilocks Goods bring together the power of social media & eco-friendly living

The customer, Goldilocks Goods, is an eco-friendly products company that needed to streamline its social media management as it expanded its multi-platform presence. Founder Amy Hall and Marketing Manager Steph Snelling were challenged with managing an omnichannel strategy efficiently while maintaining the brand's authentic voice. They turned to the vendor, Later, to implement a more effective workflow for content scheduling and optimization.

The solution provided by Later enabled the team to batch work and use multi-profile scheduling to easily repurpose content for Instagram, Facebook, and Pinterest. This streamlined process saved time and helped drive significant growth, including a 229% increase in Instagram followers and a 457% increase in their Facebook following since 2019. Later's Link in Bio tool also became their second-highest website referrer. Using Later allowed Goldilocks Goods to support larger initiatives, like their Blue Friday campaign, which has raised $20,000 for environmental causes.

Goldilocks Goods

Amy Hall

Founder