Case Study: MeUndies grows Instagram followers by 40% with Later

How Later helped MeUndies grow their Instagram following by 40% in just one year

MeUndies, an LA-based underwear brand, needed a better way to manage its distinctive Instagram presence to foster community growth and drive sales. The brand turned to Later to streamline its scheduling and planning processes and to more effectively leverage user-generated content.

By implementing Later’s platform, MeUndies saved over two hours per week on content collection and scheduling. This allowed the team to focus on curation, using features like Search By Hashtag and the Visual Planner to build their content 60 days in advance. Using Later’s Link in Bio feature also provided a direct sales gateway. As a result, MeUndies grew its Instagram following by 40% in one year and saw a healthy percentage of sales coming directly through its Instagram link.

MeUndies