Case Study: Kroger scales influencer marketing to 300+ campaigns with Later

How Kroger Precision Marketing scaled its influencer program to over 300 campaigns in 1 year

Kroger Precision Marketing (KPM), a division of the Kroger grocery chain, was faced with shifting consumer preferences and heightened competition from e-commerce retailers. Their challenge was to execute their "Restock Kroger" initiative by launching numerous large-scale, co-branded influencer campaigns to drive product discovery and create new revenue streams. They partnered with the vendor Later, using its Later Influence platform to manage this ambitious goal.

By implementing Later's influencer marketing platform, KPM developed an always-on strategy that utilized both macro and micro-influencers to generate original content. The solution enabled them to efficiently activate creators and amplify high-performing content across various channels. The results were substantial, as Later helped KPM scale to over 300 campaigns in a single year. This effort generated 110 million impressions, 2.3 million engagements, and saved over 3,200 hours of work while also achieving content production cost savings of $183k.

Kroger