Case Study: Collective Arts Brewing builds community and drives e-commerce sales with Later

How Collective Arts Brewing maintains an online community during tumultuous times with a little help from Later

Collective Arts Brewing, a brewery that fuses art and craft beer, sought to build an online community and pivot their social media strategy to drive e-commerce sales during a time when bars were closed, all while staying true to their mission of supporting artists. They partnered with Later to utilize its Visual Planner and Link in Bio services to help maintain this balance.

By using Later's Visual Planner, the team could collaboratively plan a cohesive and on-brand Instagram feed. Later's Link in Bio feature allowed them to drive traffic to multiple destinations, supporting their storytelling approach to promote sales that benefited artists. This strategy helped generate 14,000+ Link in Bio page views in three months and contributed to e-commerce making up 25% of their total sales in Ontario.

Collective Arts Brewing