Case Study: a major fashion retailer drives 168% ROI in sales with Later

How a popular fashion retailer ambassador program drove a 168% ROI in online & in-store sales using Later

Later, a largest fashion retailer, aimed to increase online word-of-mouth marketing and address challenges of scale and efficiency within its existing influencer program. Their goal was to expand their micro-influencer network by 10x and diversify it by including employees and customer advocates to better reach their target male audience.

The retailer used Later’s influencer marketing platform to create a private ambassador program, recruiting store associates, loyalty program members, and influencers. This program generated content that was amplified across email, in-store displays, and digital out-of-home ads. The campaign with Later drove an 11x growth in ambassadors, 46 million impressions, 2.3 million engagements, and a 168% ROI, with a notable finding that micro-influencers drove the vast majority of in-store sales.