Case Study: a baby brand scales ambassador content and engagement with Later Influence

How a popular baby brand turned customers into ambassadors to create influencer-generated content

Baby Brand, a popular baby care company, faced a challenge in scaling its influencer marketing programs. They were managing these efforts manually and were unable to achieve the desired scale and time efficiencies. Their objective was to find influencers within their extensive customer loyalty program and turn them into ambassadors to create social content and generate reviews, specifically targeting Canadian parents and expectant mothers.

Using Later's influencer marketing platform, the company activated 26 influencers from its customer base to create content focused on a new app. This strategy resulted in 99 pieces of content, which drove 84.1K impressions and 16.9K engagements. The campaign, run through Later, significantly outperformed industry averages, achieving a 20% engagement rate and an average cost per engagement of just $0.23.