Case Study: Habit Burger & Grill boosts brand awareness with Later

Habit Burger & Grill drives 10.5M impressions with Later

Habit Burger & Grill, a regional quick service restaurant, sought to grow brand awareness beyond its existing customer base and reach new audiences. Their challenge was to break through the saturated advertising landscape of the Big Game weekend. To achieve this, they partnered with the vendor Later and used its Later Influence service.

Later implemented a top-of-funnel campaign called “Operation: Find the #1 Burger Fan,” which involved deploying two food trucks and six influencers to create engaging content. The solution resulted in 44 pieces of content, generating 10.5 million total impressions and 186,000 total engagements. This successful activation by Later positioned Habit at the center of a major cultural moment and significantly boosted brand awareness.

Habit Burger & Grill