Case Study: Lucky Iron Fish saves time and grows TikTok presence with Later

Entering new TikTok waters to share relatable content that builds community & brand awareness

Lucky Iron Fish, a Canadian small business that sells iron-infusing cooking tools to combat iron deficiency, had an established social presence on Instagram and Facebook. Their challenge was entering the new platform of TikTok, which required a significant amount of time for content creation. They needed a solution to free up time spent on manual planning and posting to focus more on creative brainstorming.

The vendor Later provided its social media management tools, specifically its Auto Publish feature. This allowed the Lucky Iron Fish team to schedule content in advance, eliminating manual posting and saving two hours per week. By using Later, they managed all their content creation in one app. The results were significant, as they grew their TikTok following to 89.5K and accumulated 4.7 million likes on the platform.

Lucky Iron Fish

Shraddha Sekhon

Digital Marketing & Brand Director