Case Study: At Home drives 1.4M+ organic impressions with Later Influence

At Home drives 1.4M+ organic impressions with Later

At Home, a retail brand with a devoted community of Halloween enthusiasts, sought to activate its "spooky superfans" earlier in the year to build excitement for new product releases and position itself as the first-to-market for Halloween decor. To achieve this, they partnered with vendor Later and used its Later Influence product to manage an influencer marketing program.

Later implemented a solution by partnering with Halloween-obsessed creators across Instagram, Pinterest, YouTube Shorts, and TikTok. The strategy gave creators creative freedom to produce authentic content, which was managed end-to-end by Later's Services team. The results were highly successful, driving over 1.4 million organic impressions, a 7.5% average engagement rate, and 7.3 million paid impressions. The campaign generated viral content, sold out featured products, and significantly deepened the brand's relationship with its community.

At Home