Case Study: Sinex (P&G) achieves 27k engagements & 2.52M impressions per 100 micro-influencers with Later Influence

Sinex - Customer Case Study

Sinex (P&G)’s Sinex Sinus Relief brand needed authentic, high-impact consumer content and efficient awareness for product messaging. Later Influence was engaged to run a micro‑influencer UGC campaign using its influencer marketing platform to recruit, manage and collect lifestyle posts from micro‑influencers.

Later Influence mobilized the influencers to generate a tiled gallery of user‑generated content and measurable reach: per 100 micro‑influencers the campaign delivered 27,000 total engagements, a $0.25 cost per engagement (CPE), 2.52M estimated impressions and a $2.77 CPM. The campaign dashboard showed many individual posts with strong engagement overlays (examples: 156/29, 164/46, 204/8), demonstrating scalable, low‑cost awareness and content creation for Sinex.

Sinex