Later Influence
57 Case Studies
Case Study: Procter & Gamble achieves 12M social reach and thousands of influencer posts and reviews with Later Influence
A Later Influence Case Study
Procter & Gamble - Customer Case Study
Procter & Gamble engaged Later Influence to scale authentic, influencer-driven content and consumer reviews across multiple P&G brands. P&G’s challenge was to identify and activate micro-influencers, advocates, referrers and loyalists to create and amplify social content (Facebook, Instagram, Twitter, Pinterest) and to drive submitted product ratings and reviews for retail partners.
Later Influence deployed its influencer platform as standalone microsites and affiliate integrations with retailers (Amazon, Target, Walmart) to recruit, segment and programmatically activate thousands of consumers across create, amplify and submit use cases. The program produced 21.9k micro-influencer signups, 15.5k social posts, a 12M total social reach, 5.3k clicks to Coupons.com, and 1.8k ratings & reviews submitted with an average product rating of 4.82 — showing measurable end-to-end impact on reach, engagement and review volume.
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