Case Study: Pepto-Bismol achieves 22.8K engagements and 1.9M impressions with Later Influence

Pepto-Bismol - Customer Case Study

Pepto-Bismol partnered with Later Influence to scale authentic, on‑brand user‑generated content from micro‑influencers. Needing broad, everyday visibility for the brand, Pepto‑Bismol used Later Influence’s influencer marketing platform to recruit and manage micro‑influencers and build a P&G Health Community that showcased the product across lifestyle and food moments.

Later Influence ran the campaign and delivered measurable, efficient results: micro‑influencer‑created UGC drove 22.8K total engagements and an estimated 1.9M impressions, with a $0.30 cost per engagement and a $3.48 CPM—providing Pepto‑Bismol scalable creative output and low‑cost reach.

Pepto-Bismol