Case Study: Kroger achieves 3.1M impressions and 30.3K engagements at $0.23 CPE with Later Influence

Kroger - Customer Case Study

Kroger partnered with Later Influence to scale authentic user-generated content and boost shopper engagement across its stores and digital channels. Facing the need to source and surface real customer content at scale, Kroger used Later Influence’s influencer-marketing/UGC platform to recruit and manage micro-influencers and collect on-brand photos and posts.

Later Influence ran a micro-influencer campaign that generated a gallery of UGC and strong performance: 30.3K total engagements and an estimated 3.1M impressions, with a $0.23 cost per engagement and a $2.73 CPM. By using Later Influence’s platform to curate and display influencer content, Kroger achieved high reach and engagement at a low cost.

Kroger