Case Study: Palermo’s Pizza builds TikTok and Instagram brand awareness with Later Influence

How Urban Pie & Screamin’ Sicilian leveraged Later to activate TikTok & Instagram creators for #NationalPizzaMonth

Palermo’s Pizza had no established influencer strategy and came to Later Influence seeking to build brand awareness for its Urban Pie and Screamin’ Sicilian frozen pizzas during National Pizza Month. The challenge was to activate creators to generate high-quality, repurposable video content that would drive engagement and sales.

Later Influence's Services team fully executed the campaign, sourcing and managing creators on TikTok and Instagram to target specific millennial demographics. The results for Later's campaign were significant, generating a combined 191.4K impressions and 9.7K engagements across both platforms, successfully establishing Palermo’s Pizza’s presence on TikTok with a 3% average engagement rate.

Palermos Pizza