Case Study: Dallas Mavericks Drive Year-Round Community Engagement with Later Influence

How the Dallas Mavericks used Later to activate influencers & engaged local community all year long

The Dallas Mavericks partnered with Later Influence to build year-round buzz and keep the team top-of-mind during both the regular season and off-season. Their challenge was to drive awareness for a variety of theme nights and community events while also generating reusable influencer-generated content for broader marketing use.

Using Later Influence, the Mavericks recruited local micro- and macro-influencers in the Dallas/Fort Worth area and matched them to campaigns aligned with their interests, such as Pride Night, food, fashion, and fitness. The program delivered 14 influencer campaigns, 12x growth in the ambassador community, 2M impressions, a 5.8% average engagement rate, and $23.2K in production savings, while creating ongoing content for the brand’s digital and sales efforts.

Dallas Mavericks