Case Study: Ste Michelle Wine Estates achieves scaled social proof and $77,715 in content savings with Later Influence

How Ste Michelle Wine Estates scaled social proof with Later to drive cost savings

Ste Michelle Wine Estates faced a crowded alcohol market accelerated by the pandemic and needed to cut through the noise by scaling and unifying fragmented influencer programs, building high-volume social proof (ratings, reviews, research and content), promoting multiple brands and a new subscription service, and staying FTC-compliant. They partnered with Later Influence and used Later Influence’s all‑in‑one influencer marketing platform to find and recruit the right millennial influencer personas and diversify activations beyond traditional social posts.

Later Influence implemented end‑to‑end workflows — discovery, activation, draft review for compliance, secure payments, syndication, and measurement — enabling pre‑launch product research, influencer photography repurposed across channels, and influencer‑generated reviews on brand.com. The campaign delivered 1,821 influencer content assets, 12M organic impressions (120M total reach), 808K engagements, 365 product reviews with a 4.7 average rating, 12.9K clicks, and saved 988.8 hours plus $77,715, demonstrating scalable social proof and significant cost and time efficiencies.

Ste Michelle Wine Estates