Case Study: Sperry boosts Pride Month engagement with Later Influence

How Sperry & PFLAG National partnered with LGBTQ+ creators on TikTok & Instagram using Later

Sperry, the iconic footwear brand, wanted to celebrate Pride Month online while strengthening its inclusive “Make Waves” influencer marketing program. To do this, Sperry worked with Later Influence and its platform, Later Influence, to support a campaign focused on allyship, LGBTQ+ awareness, and promotion of Sperry’s Pride collection.

Later Influence helped Sperry and PFLAG National source a diverse group of micro-influencers for TikTok and Instagram, coordinate creator content, and repurpose top-performing influencer assets in paid media. The campaign activated 10 creators and generated 44 pieces of content, driving 391K impressions, 19.8K engagements, and a 5.1% average engagement rate.

Sperry