Case Study: Spectrum Brands boosts holiday pet brand awareness with Later Influence

How Spectrum Brands and Later activated 4 pet brands for a Holly Jolly holiday campaign

Spectrum Brands partnered with Later Influence to support a holiday influencer marketing push across four of its pet brands: Good ’N’ Fun, SmartBones, DreamBone, and FURminator. The challenge was to raise awareness among U.S.-based pet owners, generate authentic creator content for TikTok and Instagram, and collect product reviews that could help shoppers research Spectrum Brands’ pet care products.

Later Influence built and managed 10 influencer campaigns using creators across macro, micro, and nano tiers, providing strategic support, paid media activation, and reporting while Spectrum Brands handled shipping and creator communications. The campaign produced 387 pieces of influencer-generated content, 407.5K impressions, 52K engagements, and a 12.8% average engagement rate, with SmartBones also boosted through TikTok Spark Ads.

Spectrum Brands