Case Study: Rosefield Watches scales influencer marketing 4X with Later Influence

How Rosefield’s influencer marketing strategy, powered by Later, drove 167% ROAS across 7 global markets

Rosefield Watches, a Dutch minimalist fashion brand operating in 42 global markets, needed a better way to scale its influencer marketing beyond manual spreadsheets, email outreach, and ad hoc tracking. Working with vendor Later Influence, the company looked for a more efficient way to grow its ambassador community, manage multiple international campaigns, and support a small but growing internal influencer marketing team across key markets like France, Italy, Germany, Spain, the UK, the Netherlands, and the US.

Later Influence implemented its influencer marketing platform to help Rosefield recruit ambassadors through brand-owned touchpoints, segment them into tiers, and activate them for content creation, referrals, and social amplification across seven languages and markets. The program delivered strong results, including a 700% increase in monthly impressions, a 113% rise in average monthly influencer traffic, 2X higher conversion rates from referral traffic, a 400% increase in sales attributed to influencer marketing, and a 167% return on influencer spend.

Rosefield Watches

Victoria Barbet

Influencer Marketing and Relations Manager