Later Influence
57 Case Studies
Case Study: Old Spice achieves 4.5M impressions and 163% average KPI performance with Later Influence
A Later Influence Case Study
How Old Spice Amplified its ‘Hardest Working’ Campaign Through Consumer Advocates
Old Spice, a leader in men’s personal care, needed to amplify the launch of its new Hardest Working Collection and drive traffic to man2legend.com. Later Influence was engaged to boost awareness and engagement by activating relevant micro-influencers with interests in men’s grooming, sports, and humor across Facebook, Instagram, and Twitter.
Later Influence activated 2,333 micro-influencers who generated 14,056 engagements and 4.5 million impressions, delivering 163% of target KPIs; every influencer-generated brand post drove an average of six engagements from friends. The campaign helped Old Spice markedly increase awareness and social amplification for the Hardest Working Collection.
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