Later Influence
57 Case Studies
Case Study: Mitchell & Ness achieves 479% ROI with Later Influence
A Later Influence Case Study
How Mitchell & Ness Identified Relevant Micro-influencers, Advocates, Referrers and Loyalists to Drive a 479% ROI
Mitchell & Ness partnered with Later Influence to identify and activate relevant micro-influencers, advocates, referrers and loyalists to drive a strong e-commerce return. Their challenge was scaling authentic branded content and social amplification across Instagram, Facebook and Twitter while integrating influencer activity and product submissions into mitchellandness.com for market research and product launches.
Later Influence deployed its influencer marketing platform embedded on mitchellandness.com, recruited about 1,000 micro-influencers to create branded Instagram content, amplified those posts across social feeds, and collected product photos and survey responses for merchandising insights. The campaign delivered 1k micro-influencer activations, 5.2k clicks from friends, $78k in ecommerce purchases and a 479% Return on Influence.
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