Case Study: Men’s Wearhouse achieves 1.46M reach and 7.3% engagement with Later Influence

How Men’s Wearhouse partnered with Later to activate creators for an Instagram prom campaign

Men’s Wearhouse partnered with Later Influence to drive awareness and rentals for its prom fashion line during the 2022 prom season. The goal was to source high-school creators to produce authentic Instagram creator content that showcased the easy rental process, breadth of styles, and helpful in-store service while staying true to each influencer’s personal style.

Later Influence sourced and activated the creator roster, provided clear creative briefs and scheduling support, coordinated fittings/rentals, and tracked content via its platform. The activation produced 40 pieces of content, reached 1.46 million people on Instagram and Facebook, drove about 6.5K engagements with a 7.3% average engagement rate and 58 link clicks, and delivered a $27.05 CPM and $0.37 CPE—showing strong awareness lift and efficient engagement for Men’s Wearhouse.

Men’s Wearhouse