Case Study: Premier Protein Boosts Brand Awareness with Later Influence

How Later & Premier Protein activated creators on TikTok, Instagram, Pinterest and YouTube for a fall campaign

Premier Protein partnered with Later Influence to support a fall influencer marketing campaign for its Pumpkin Spice Protein Shake. The brand needed to build awareness, create familiarity and trust through creator content, and drive traffic to its website and social channels with content that felt authentic, approachable, and inclusive.

Later Influence built and managed the campaign end to end, including creator sourcing, negotiation, approvals, and payment fulfillment, while Premier Protein handled product shipping and compliance feedback. The campaign activated 78 influencers across TikTok, Instagram, Pinterest, and YouTube, generating 144 original pieces of influencer-generated content, 2.7 million impressions, 133,300 engagements, a 5.2% average engagement rate, and a total audience reach of 23.2 million.

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