Case Study: Reebok drives nearly 1M impressions with Later Influence

How Later powered Reebok & Zumiez’s first co-collaboration and drove almost 1 million impressions

Reebok partnered with Later Influence to support its first co-collaboration with Zumiez. The goal was to promote the Club C shoe holiday iterations on Zumiez’s website and in stores, while driving strong engagement, high click-through rates, and authentic Gen-Z buzz around the campaign.

Using Later Influence’s enterprise influencer marketing platform and services, Reebok and Zumiez worked with 10 creators to produce 60 pieces of content across TikTok and Instagram. Later Influence helped deliver 927.6K impressions, 55.6K engagements, and a 6% average engagement rate, while achieving a $0.12 cost per engagement and $7.36 CPM, both better than industry benchmarks.

Reebok

Martha Peppes

Associate Marketing Manager