Case Study: MacKenzie-Childs Achieves Holiday Campaign Success with Later Influence

How Later & MacKenzie-Childs made holiday magic by pairing creator content with paid media

MacKenzie-Childs partnered with Later Influence to support its 2022 holiday campaign and test a new way to drive new customer acquisition. The brand wanted to combine strong creator content with paid media for the first time, while keeping costs efficient and generating positive ROAS.

Later Influence’s Services team handled the allow-listing strategy, creator selection, campaign setup, and paid media management using Later Influence. The campaign activated 36 influencers and produced 146 pieces of content, reaching 8.3 million people with 20.6K engagements and 528 link clicks; allow-listed ads outperformed both holiday brand ads and repurposed organic creator content, delivering a $11.88 ROAS.

MacKenzie-Childs