Case Study: Kroger achieves 300+ influencer campaigns in 1 year with Later Influence

How Kroger Precision Marketing scaled its influencer program to over 300 campaigns in 1 year

Kroger faced shifting consumer preferences and mounting e-commerce competition as part of its Restock Kroger Plan and needed to scale co-branded influencer marketing to drive discovery, support new product launches, and amplify in-store promotions. Later Influence partnered with Kroger to support this effort; Kroger also leveraged Mavrck for activation and measurement of its influencer programs.

Later Influence implemented an always-on influencer strategy across five content pillars—product, recipe/video, complementary products, personal stories, and UGC—activating macro (5–50 per campaign) and micro (100–200 per campaign) influencers and amplifying top content via paid social and Kroger-owned channels. The program delivered 302 co-branded campaigns, 5,400 influencer posts, 110M impressions, 2.3M engagements, saved 3,210 hours via Mavrck, and reduced content production costs by $183K.

Kroger