Case Study: KiwiCo finds authentic creators and boosts Panda Crate awareness with Later Influence

How KiwiCo leveraged Later Influence to find authentic creators for its latest brand campaign

KiwiCo, a children’s education brand known for its STEAM activity crates, wanted to scale its influencer marketing for the Panda Crate line for 0–36-month-olds. To reach new moms, expecting moms, and parents of toddlers with more authentic creator-led content, the company turned to Later Influence for help finding the right partners without adding heavy strain on internal resources.

Later Influence supported KiwiCo with influencer search, outreach, negotiations, and campaign execution, while helping identify “champion creators” who genuinely used and liked the product and allowed for perpetual content rights. The campaign drove strong results for KiwiCo, including 40 influencers, 150+ posts shared, and 30+ boosted posts across multiple platforms, helping improve brand awareness and perception through authentic TikTok and Instagram content.

KiwiCo

Jonathan Fukuhara

Associate Director of Marketing