Case Study: Godiva Chocolatier achieves 43% Instagram engagement lift and 18x more cost-effective influencer activations with Later Influence

How Godiva Powered Content, Conversation and Commerce Through Their Micro-influencer Program

Godiva Chocolatier turned to Later Influence to meet the content demands of fast-moving social channels during key holiday seasons. Facing the challenge of increasing brand awareness, traffic and sales with authentic, shoppable content, Godiva launched a micro-influencer approach via the #GodivaInsider program to efficiently generate high-quality influencer-created posts for seasonal campaigns.

Later Influence implemented an "always-on" #GodivaInsider micro-influencer program, activating creators monthly and repurposing their Instagram content across Godiva’s owned social and e-commerce channels. The initiative produced 360 micro-influencer activations, 158,534 engagements, a 43% increase in organic Instagram engagement and was 18× more cost‑effective than macro-influencer activations, delivering clear content and performance gains for Godiva.

Godiva Chocolatier