Case Study: F'real Foods, Inc. achieves massive Gen Z engagement and 7.1% monthly sales lift with Later Influence

How f’real TikTok Creators Amplified Brand Engagement with Gen Z

F'real Foods, Inc., the maker of in-store blended frozen beverages, wanted to grow brand awareness and amplify engagement with Gen Z after seeing organic TikTok traction around #frealmilkshake. To scale that momentum, F'real partnered with Later Influence to run a TikTok influencer marketing program, leveraging Creator activations and Later Influence’s influencer platform and strategic services.

Later Influence activated 39 verified TikTok creators, generating 21.4M impressions, 7.8M engagements (420% above benchmarks), a 36.45% average engagement rate (58% above benchmarks) and a $0.82 CPM (35% lower than F'real’s paid social). The campaign produced multiple viral hits (including @TheBentist with 14M views and 3.3M likes), earned account verification and Business Insider coverage, and correlated with a 6‑point awareness lift among 13–17 year‑olds and an average 7.1% monthly uptick in unit sales.

F'real Foods, Inc.