Case Study: f'real Foods boosts Gen Z engagement and sales with Later Influence

How f'real foods partnered with Later to activate TikTok creators to increase engagement and sales

f'real Foods, Inc. partnered with Later Influence to boost Gen Z awareness and engagement on TikTok after spotting organic traction around its #frealmilkshake trend. The brand wanted a way to turn that early momentum into a stronger influencer marketing strategy that could resonate with TikTok’s young, trend-driven audience.

Using Later Influence’s strategic services and influencer platform, f'real activated 39 verified TikTok creators with authentic, trend-aware content built around real-time memes, sounds, and challenges. The campaign generated 24.1M impressions, 7.8M engagements, a 36.45% average engagement rate, and a $0.82 average CPM, while also helping drive sales lift, including a reported 7.1% average monthly increase in sales velocity and a 6% awareness increase among 13- to 17-year-olds.

F'real Foods, Inc.