Case Study: Eyeconic boosts brand awareness and site traffic with Later Influence

How Eyeconic launched a referral program using Later to increase brand awareness and site traffic

Eyeconic, an eyewear retailer founded by VSP, wanted to expand beyond email marketing to build brand awareness and grow top-of-funnel subscribers. The company was struggling with its initial email welcome campaigns and high churn, and it wanted a stronger alternative growth path with better ROAS. Eyeconic worked with Later Influence to support this effort.

Later Influence helped Eyeconic launch an always-on referral program using its Influence Plug-In and a website conversion tag, creating a branded “Give $10, Get $10” referral link generator that encouraged shoppers to share offers across social and other channels. The campaign activated existing advocates and micro-influencers, driving 15 unique conversions per 1M site visitors, a 58.5% CTR on shared promotions, an average value of $206 per conversion, and a 4.6x ROAS, beating the original 2x goal.

Eyeconic