Case Study: Eggland’s Best achieves evergreen content and brand awareness with Later Influence

How Eggland’s Best leveraged Later Influence for evergreen content & brand awareness in the New Year & beyond

Eggland’s Best partnered with Later Influence to support a New Year “New You” campaign focused on reaching target audiences and creating evergreen content that could live well beyond a one-off activation. The brand needed influencers to do more than share recipes — they had to communicate why Eggland’s Best eggs are more nutritious and better tasting than ordinary eggs.

Later Influence helped Eggland’s Best streamline creator sourcing, content approval, and campaign management across Instagram, Facebook, and Pinterest, with support from Later’s Services team. The campaign produced 24 influencers and 233 pieces of content, driving 5.8M impressions, 40K+ engagements, and 7.9x the Pinterest industry engagement benchmark, while giving Eggland’s Best reusable content for paid, organic, and website use.

Eggland’s Best

Matt Seubert

Director of Digital Marketing