Later Influence
57 Case Studies
Case Study: Dunkin' Donuts achieves 3x DD Perks signups and 7x mobile installs with Later Influence
A Later Influence Case Study
How Dunkin’ Donuts Identified and Activated Existing DD Perks Members With Influence
Dunkin' Donuts needed to identify and activate existing DD Perks members to amplify branded content that would drive friends to join DD Perks online and install the Dunkin' Donuts mobile app. Later Influence supported the effort, implementing a VIP referral program powered by Mavrck with a conversion tag on dunkindonuts.com and a Kochava integration to track app installs.
Later Influence amplified content on Facebook and Twitter and seeded it through 28k micro-influencer signups, generating 3.4k social posts and 18.9k clicks from friends. The campaign produced a 3x higher DD Perks signup rate, a 7x higher mobile install rate and a 435% Return on Influence.
Open case study document...