Case Study: Crumbl Achieves Holiday Campaign Success with Later Influence

How Crumbl baked up a winning holiday strategy with Later Influence

Crumbl, the dessert franchise known across the U.S. and Canada, wanted to turn a typically slow holiday sales period into a season of sweet cravings. To do that, the brand partnered with Later Influence to build a top-of-funnel influencer marketing campaign that could expand its audience and position Crumbl’s desserts as a festive gift option.

Later Influence helped Crumbl source five creators across diverse niches on TikTok and Instagram, manage content approvals, and streamline campaign logistics. The campaign generated 17 pieces of content, 39.7 million impressions, 175.5K engagements, a 0.44% engagement rate, and $1.2 million in earned media value, while Crumbl also amplified performance by using the influencer content in paid ads.

Crumbl

Nicole Mackelprang

Director of Paid Media