Case Study: COSMEDIX drives beauty social commerce success with Later Influence

How COSMEDIX leveraged Later's influencer platform to power a complexion of content, conversation and commerce

COSMEDIX, a luxury skincare and clean beauty brand, wanted to strengthen its digital presence as consumer discovery and buying behavior shifted online. To do that, it turned to Later Influence, Later’s influencer marketing platform, to help build community, raise brand awareness, and create a more rewarding customer experience.

Later Influence helped COSMEDIX recruit and activate a mix of micro-influencers, brand advocates, referrers, and loyal customers through the COSMEDIX Crowd program. Participants created Instagram content, amplified brand posts, and submitted product reviews that were reused on COSMEDIX.com and product pages, driving 3.7M impressions, 34K engagements, and a 527% ROI from purchases supported by reviews and other activations.

COSMEDIX