Case Study: Clif Bar scales influencer marketing efficiency with Later Influence

How CLIF Bar activates influencers across use cases to influence multiple consumer touchpoints using Later

Clif Bar & Co. partnered with Later Influence to improve influencer marketing efficiencies across three brands—Clif Bar, Clif Kids, and Luna. Before Later, the team managed multiple unconnected influencer programs in spreadsheets, which made it difficult to activate influencers at scale, manage several use cases, and measure performance holistically across brands.

With Later Influence’s all-in-one influencer marketing platform, Clif Bar & Co. streamlined campaign creation, product reviews, and its first ambassador program using features like advanced search, inbox management, ratings and reviews integrations, and performance dashboards. The results included 12M impressions, 1.3M engagements, 2,591 hours saved, and $265,000 in content savings, while influencers also generated 800+ reviews with an average rating of 4.8 stars.

Clif Bar