Case Study: Unilever CLEAR achieves 5× Net Promoter Score lift and boosts awareness, sign-ups and purchases with Later Influence

How CLEAR Hair Therapy Drove a 5X Increase in Net Promoter Score

Unilever CLEAR engaged Later Influence to boost awareness and participation for the U.S. launch of the CLEAR 7 Day Challenge, drive product purchases, and improve brand sentiment (Net Promoter Score). Later Influence ran a micro‑influencer activation program on Facebook and Instagram, recruiting existing customers as micro‑influencers and incentivizing them with full‑size shampoo and conditioner to create authentic posts about the 7 Day Challenge.

Later Influence’s campaign drove measurable results: per 1,000 micro‑influencers activated there were 11,323 engagements, 3,878 email addresses captured, and a 5× lift in Net Promoter Score; on average each activated micro‑influencer prompted 3.8 friends to register for the CLEAR 7 Day Challenge. The program also generated influencer content and positive testimonials that supported coupon conversion and product purchases, demonstrating clear ROI for Unilever CLEAR.

Unilever CLEAR