Case Study: Chobani drives benchmark-exceeding Twitch views with Later Influence

How Chobani leveraged Later’s influencer marketing platform to partner with Twitch streamers and drive benchmark-exceeding views

Chobani partnered with Later Influence to promote its Chobani® Oatmilk Cosmic Race on Roblox as part of its broader “Oatmilk Everywhere” campaign. The brand wanted to reach gamers, drive play of the custom game, and support Hunger Free America, but needed help accessing and vetting the right Twitch streamers for a branded influencer campaign.

Later Influence sourced and managed a small cohort of U.S.-based, Roblox-savvy Twitch creators, coordinated scripts and approvals, and supported cross-channel content on Twitch, Instagram, and Twitter. The campaign delivered 80K Twitch stream views, 16.7K unique chat messages, 7M total impressions, and 101.3K engagements, with boosted Instagram posts adding 15M impressions, 98.3K engagements, and 39.5K clicks—well above Chobani’s benchmark of 19K-35K stream views.

Chobani