Case Study: Charmin achieves hundreds of high‑rating product reviews with Later Influence

How Charmin Used Micro-influencers to Drive1.8k Ratings & Reviews

Charmin (P&G) needed to rapidly build authentic consumer reviews and ratings across multiple SKUs to boost shopper confidence and drive sales. Charmin engaged Later Influence to run an influencer-driven review generation program to accelerate review volume and improve product sentiment.

Later Influence executed targeted campaigns that produced measurable results: one program covering 4 products generated 459 reviews in 1 month with an average rating of 4.82, and another covering 3 products produced 826 reviews in 6 months with an average rating of 4.87. Later Influence’s work significantly increased review volume and high-average ratings and supports projected sales lift based on Bazaarvoice methodology.

Charmin