Case Study: Charmin achieves 12M social reach and 1.8K reviews with Later Influence

How Charmin Identified and Activated Relevant Brand Advocates and Loyalists to Drive Reviews

Charmin partnered with Later Influence to identify and activate relevant brand advocates, micro-influencers and loyalists to drive social engagement and product reviews. The challenge was to create and amplify branded content across social channels and generate ratings and reviews that would appear on retail partner sites to boost credibility and sales.

Later Influence deployed its platform as branded microsites, creating and amplifying content on Facebook, Instagram, Twitter and Pinterest, integrating with Bazaarvoice for review syndication and measuring e‑commerce impact via retail affiliates. The campaign delivered 21.9k micro‑influencer signups, 12M total social reach, 15.5k social posts, 5.3k clicks to Coupons.com, 1.8k ratings & reviews submitted and an average product rating of 4.82 — demonstrating strong engagement and measurable review growth driven by Later Influence.

Charmin