Case Study: Bounty achieves 715 organic product reviews and a 4.89 average rating with Later Influence

How Bounty Created, Curated, and Syndicated Customer Advocates’ Product Reviews

Bounty needed to drive organic, high-quality product reviews to maintain competitive advantage and share-of-voice among smartphone‑savvy shoppers. Later Influence was engaged to discover and activate relevant micro‑influencers and customer advocates, leveraging a Bazaarvoice Conversations integration to create, curate, and syndicate authentic product reviews across target e‑commerce destinations.

Later Influence activated influencers and Bounty Insiders to generate 715 organic reviews for Bounty Select‑a‑Size in 12 weeks (300 reviews at a 4.92 average—these first 300 received a “surprise and delight” free product after posting—and 415 reviews at a 4.86 average), yielding an overall average rating of 4.89 and a projected sales lift of 49.8% per the Bazaarvoice Conversation Index. Later Influence’s approach amplified authentic customer experiences at key purchase touchpoints and measurably increased Bounty’s review volume and perceived product quality.

Bounty