Case Study: Bibigo boosts impressions and engagement with Later Influence

How Bibigo leveraged creators across tiers and channels to generate influencer content and drive brand affinity

Bibigo, the Korean food brand known for its Mandu dumplings, partnered with Later Influence and its influencer marketing platform/service Later Influence to strengthen brand awareness and generate high-quality influencer content. Working with creative agency Goodby, Silverstein & Partners, Bibigo needed a highly communicative partner to source and manage creators who could produce engaging, authentic content across TikTok, Instagram, Facebook, and YouTube while maximizing ROI.

Later Influence built a “fewer, bigger, better” creator strategy using macro- and mega-influencers with strong engagement and a genuine passion for food storytelling. The campaign delivered a 64% increase in impressions from paid media, 46M total impressions, 1M total TikTok engagements, a 3% TikTok click-through rate versus a 1.3% benchmark, and 26M impressions plus 3M engagements on Instagram and Facebook with a 3.2% CTR and 203K clicks.

Bibigo