Case Study: Belk Achieves 16.1% Engagement Rate with Later Influence

How Belk's student-athlete influencer program on Instagram exceeded industry benchmarks

Belk partnered with Later Influence after struggling to measure influencer marketing performance and prove ROI. Using Later Influence’s influencer marketing platform and services, the retail fashion brand looked to strengthen its Instagram-driven influencer program and expand beyond earlier campaign efforts.

Later Influence helped Belk pilot an NIL influencer program with student-athletes from select universities, managing strategy, creator recruitment, creative briefs, and campaign execution. The campaign produced 43 pieces of content, 99.3K impressions, 7K engagements, and a 16.1% average engagement rate on in-feed Instagram posts, outperforming retail and fashion benchmarks.

Belk