Case Study: American Greetings builds powerful influencer marketing results with Later Influence

How American Greetings & Later Influence™ built a powerful influencer marketing program

American Greetings, a global leader in celebration products, wanted to grow brand awareness, generate reusable content for its social channels, and strengthen customer loyalty during its holiday campaign. To do that, the company partnered with Later Influence to find trusted creators for its #CelebrateTheHolidaySeason initiative and support its influencer marketing efforts on Instagram.

Later Influence helped American Greetings run multiple campaigns over the course of a year, activating nearly 400 influencers and producing more than 1,200 pieces of content for repurposing. The holiday campaign alone delivered 97 pieces of content, 8.6M impressions, 255K engagements, an 8.98% engagement rate, a $0.53 CPM, and a $0.03 CPE, outperforming industry benchmarks and helping American Greetings exceed its 2M annual impression goal.

American Greetings

Leah Hydzik

Social Media Marketing Manager