Case Study: Lindt drives Mother’s Day engagement with Later Influence

How American Greetings and Lindt leveraged influencers to drive Mother’s Day sales, powered by Later

Lindt partnered with Later Influence to support a Mother’s Day campaign with American Greetings, aiming to drive engagement and in-store purchases at Walmart. The brands faced the challenge of sourcing the right creators and meeting specific demographic targets, while also building a co-branded influencer effort that could reach parents and partners in the U.S.

Using Later Influence, Lindt and American Greetings activated 30 influencers on Instagram with carousel posts, Stories, or Reels, and required creators to tag both brands and feature products from each. The campaign delivered 109 pieces of content, 107.7K impressions, 26.8K engagements, and a 26.8% average engagement rate, exceeding the stated goals and outperforming industry averages.

Lindt