Case Study: American Eagle achieves 573% Return-on-Influence with Later Influence

How American Eagle Partnered with Influencers to Drive a 573% Return-on-Influence

American Eagle partnered with Later Influence to turn influencer advocacy into measurable sales. Facing the challenge of recruiting advocates, creating branded Instagram content featuring its products, amplifying that content across Facebook, Instagram, Twitter and Pinterest, and surfacing user-generated product photos on ae.com while improving customer segmentation, American Eagle used Later Influence’s campaign platform to build a standalone microsite and invite existing newsletter subscribers to apply.

Later Influence ran the influencer program, integrated with Olapic for on-site product photos and surveys, and amplified branded content across social. The campaign delivered 5,000 advocate signups, 1,300 social posts, 12.1 million total social reach and 18,800 engagements, driving a 32% increase in purchase conversion rate and a 573% Return on Influence, demonstrating Later Influence’s ability to convert influencer content into measurable commercial impact.

American Eagle