Case Study: a large consumer-packaged snack bar company boosts brand awareness and evergreen content at scale with Later Influence

How a snack bar brand used Later to reach new audiences & drive engagement at scale

Later Influence helped a large consumer-packaged snack bar company stand out in a crowded category. The brand needed to drive awareness for its guilt-free snack, communicate nutritional benefits in an authentic way, and create evergreen content with usage rights when in-person content production was limited.

Using Later Influence’s all-in-one influencer marketing platform, the company recruited and managed more than 800 U.S.-based micro-influencers across Instagram and TikTok, with messaging templates and always-on monthly activations. The campaign generated 824 activated influencers, 3,224 posts, a 14% average engagement rate, and a $0.16 cost per engagement, while the top performers reached a 15.62% engagement rate and the TikTok test campaign achieved a 20.5% engagement rate and $0.03 CPE. The brand also built a library of more than 3,000 reusable images and videos.