Case Study: Sleep Aid Brand achieves increased product awareness and engagement with Later Influence

How A Sleep Aid Brand Leveraged Mavrck To Activate Micro-Influencers At Scale & Increase Product Awareness

Sleep Aid Brand faced low household penetration and needed to boost organic engagement, word-of-mouth and measurable awareness for a specific product line. Later Influence partnered with the brand to run targeted influencer marketing — activating micro-influencers on Instagram (via the Mavrck influencer platform) to reach parents for a back-to-school push and health-focused adults for an adult-oriented campaign.

Later Influence activated 217 micro-influencers across both campaigns, generating 222 Instagram posts that drove 607.6K impressions and 97.7K engagements. Campaign highlights included the back-to-school effort (116 influencers, 118 posts, 341.3K impressions, 58.4K engagements, 17.1% engagement rate vs. 10.1% industry avg., $0.20 cost per engagement) and the adult-oriented campaign (101 influencers, 104 posts, 266.3K impressions, 39.3K engagements, 14.7% engagement rate, $0.25 CPE); content was also repurposed on brand channels and a creator approval checklist streamlined reviews.