Case Study: Packaged Snack Bar Brand drives mass awareness and 14.4% engagement with Later Influence

How a Packaged Snack Bar Brand Reached New Audiences and Drove Engagement at Scale

Snack Bar Brand, a packaged snack bar company competing in a crowded category, needed to drive both overall brand and a new SKU’s product awareness, communicate its brand message and nutritional benefits authentically, and secure evergreen, repurposable content with full usage rights—challenges made more urgent by pandemic restrictions. To address this, the brand partnered with Later Influence, using its influencer marketing platform and creator activation services to scale outreach and content production.

Later Influence recruited and managed 824 US-based lifestyle micro-influencers across Instagram and TikTok on an always‑on basis, delivering 3,224 posts that reached 37.4M people and generated 592K engagements with an average engagement rate of 14.4% and a cost per engagement of $0.16—well above industry benchmarks. The TikTok test achieved a 20.5% engagement rate and a $0.03 CPE, and the program produced a library of more than 3,000 high-quality images and videos with perpetual usage rights, enabling Snack Bar Brand to repurpose content across its channels.